About Us
Brad Stivers (he/him)
Founder - Creative Director
Brad Stivers is an artist, designer, and craftsman with a career spanning over 25 years in large-scale artwork and themed entertainment. After graduating from the University of Louisville with a degree in Studio Art, he began his first business as a mural and scenic artist. Hundreds of murals and paintings later, his skill set and experience led him to Weber Group, a design/build firm specializing in themed environments for location-based entertainment and attractions. First working as a subcontractor on Weber Group’s shop floor to eventually becoming their Creative Director, Brad has had the opportunity to work with and lead some of the industry’s most skilled artists, designers, and craftspeople in creating top-tier attractions across the country. After leaving Weber Group, Brad formed Sketchbook Creative. With Sketchbook, he's expanding the work he loves into new contexts, applying decades of large-scale design and fabrication experience wherever bold, thoughtful environments need to be built.
Brad is immersed in his craft and loves to talk shop. He is a member of IAAPA and TEA and is OSHA 30-certified. He can’t wait to start sketching your next big idea!
Veronica Stivers (she/her)
Director of Projects
Veronica Stivers is a dedicated and seasoned event manager based in Louisville, Kentucky. With a thirty-plus year career in every aspect of the hospitality industry, she has seen and done it all, and uses her expansive set of skills to make events run seamlessly.
Her background spans restaurants, wine and spirits, multi-state brand activations, and large-scale event production at Louisville's renowned 21c Museum Hotel. Along the way, she built a reputation for keeping ambitious projects on time, on budget, and on brand — no matter the scale or complexity. That same discipline carried into her work producing corporate and nonprofit events across the country and internationally through Umbrella Event Group, where she learned to manage vendors, timelines, and stakeholders across every phase of a project.
She has a genuine love for a bold concept and an even greater love for a well-organized plan, which makes her a natural fit in a studio where imagination and buildability have to work hand in hand.